The Power of Follow-Up: How Keller Williams Helps Agents Build Businesses That Last

When top producer Matt Smith was asked what made the biggest difference in his real estate career, his answer was simple: database follow-up.

Sure, the market has its ups and downs, but the one thing that never changes is the value of relationships. Matt brought the discipline of consistent follow-up from his past career in the automobile industry and applied it to real estate. The results? A business that grew quickly because he stayed connected, provided value, and built trust with the people who already knew him.

At Keller Williams, we know that follow-up isn’t just another task on your to-do list-it’s the foundation of a thriving real estate business. That’s why we provide our agents with the training and tools to master it.

The DTD2 Program: A Simple System That Works

One of the most powerful models at Keller Williams is the DTD2 (Do the Database 2) Program. It’s a simple, repeatable system that ensures every person in your database hears from you regularly.

Here’s how it works: each week, you focus on two letters of the alphabet. You call, text, or email everyone in your database whose last name starts with those letters. Over the course of 13 weeks, you’ve contacted your entire database-and then you start the cycle again.

Why does this matter? Because success in real estate is built on staying top of mind. When someone in your sphere thinks about buying, selling, or referring a friend, you want to be the first name that comes up. The DTD2 program helps agents accomplish this without overwhelm.

Technology That Makes Follow-Up Easier

Keller Williams pairs proven models like DTD2 with industry-leading technology to make follow-up seamless. Through Command, KW’s smart CRM and business platform, agents can:

* Organize contacts with tags, custom fields, and smart plans.

* Automate follow-up through text, email, and task reminders.

* Track activity so you know who you’ve connected with and who needs a touch.

* Leverage AI insights to prioritize conversations with people most likely to buy or sell.

* Integrate marketing tools like social media ads and email campaigns directly into your follow-up plan.

Instead of juggling multiple systems, Keller Williams gives agents one streamlined platform that keeps their business running smoothly.

Building a Business That Lasts

As Matt Smith’s story shows, the secret isn’t chasing the next shiny lead source-it’s creating consistency with the relationships you already have. Keller Williams equips agents with both the systems (DTD2) and the technology (Command) to do just that.

When you combine proven models with innovative tools, you don’t just build momentum-you build a business that lasts.